When I was involved with iCorps, several years back, one of the senior leaders, Viktor, would always ask teams: What do you do? Who is it for? Why do they care?
I thought that this was brilliant. In three questions, a company can explain their innovation, their market, and their value. I see so many pitches that talk about the need to solve climate change, and their commitment to the world, and the value of the team, and it takes until page five until I see the company is pursuing an energy storage technology.
One of the first things an investor does is try to see if a company is even a fit (sector, stage, etc) with a fund. Answering these three questions right upfront is helpful.
